Interpersonal Chemistry Through Negativity

My reading fluctuates between marketing, fashion/entertainment and various “new age” interests. An article that appeared in Fast Company Magazine was particularly unenlightening.  It gave me some insight into what may be an underlying theme that is present in popular culture. The article introduced the concept of “mutual dislike” as it relates to brand preferences. I did a check of my own preferences and my own conversations–and I was a little guilty of applying this concept in my life..but I am going really try to keep this in check.

Here’s an excerpt: “A study published last year in the Journal of Personal Relationships looked at how friendships form and found that mutual dislike was an important factor. “We enjoy meeting people who dislike the same people,” explained Jennifer Bosson, a social psychologist and coauthor of the study, titled “Interpersonal Chemistry Through Negativity.”

The article can be found on http://www.fastcompany.com/magazine/121/just-say-no.html

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